How did you Address and attract your Audience?

How did you Address and attract your Audience?

When creating our film we constructed a survey on the rest of the class to see what would appeal, frighten and thrill them. As we fall into our wanted audience band we can add our own thoughts easily. We all felt that having built up tension all the way through the film which rarely drops in suspense which will finalise with a dramatic climax. The Contrasting and changing Black and White and Coloured Scenes add a different cinema experience to what you would normally see in a recent horror film, it is creative and unusual in the horror genre and I feel is a very appealing quality of the film.

The Black and White contrast shows how the unknown murderer has a distorted and disturbed mind that will go to any lengths to have contact with his victim. I feel a reason that will highly appeal to the audience is how the murderer is anonymous and his victims are no one in particular which creates an eerie and fixating idea that you could be the next victim.

Our marketing products would be visually exciting and still contain harrowing images that would create that stomach churning suspense and desire to watch the film.

Who would be the Audience for your Media Product?

Who would be the Audience for your Media Product?

Because the Film Would contain, Strong Language, Bloody and Violent scenes and Scenes that would disturb those of a younger age I feel our film would be aged at 15, this means we would keep up the teenage audience without blocking off the sixteen and seventeen year olds that often are fans of horror genres.

‘Fixation’ I feel would appeal to both genders due to the fantastic story line and the visually thrilling scenes. I feel that ‘Fixation’ may not be diverse enough to incise an adult audience, however thrilling seeking adults who are massive Fans of Horror may be watchers. Being a new company we also have the honour of discovering new fans and new audiences.

The audience band is not narrow but it is not as big as something such as Slum Dog Millionaire, however the 15 – 24 year olds who are the most religious cinema goers fall into our age band and therefore this will make up for the small audience margin.

If we were to advertise our Film on the internet site MySpace or Facebook as well we may fall into the cult film section and this could increase our online sales, so there is always a way of discovering an audience.

What type of Media Institution might distribute your Media Product and why?

What type of Media Institution might distribute your Media Product and why?

FilmFour is a British Media Institution and I feel would be perfect to distribute our film ‘Fixation’ as it has been producing and distributing excellent films such as ‘Slum Dog Millionaire’ ‘Venus’ and ‘Yasmin’

A reason why I think FilmFour would be appropriate is because it has distribute films such as ‘Yasmin’ which is a very controversial film and is suited for an Art House audience, but they have also distributed big budget Mainstream films such as Slum Dog Millionaire’

As ‘Creative Film Productions’ is currently a small business a company like FilmFour could help put them and ‘Fixation’ on the map.

FilmFour are also very creative and are always using New Technology to market their films, Such as the fantastic film ‘This is England’ was heavily advertised on MySpace and due to this introduced a new audience to the film circuit that would not have been there otherwise. ‘This is England became a cult film that is now adored by most British teenagers.

However FilmFour have not produced or distributed any films on the horror or thriller genre, so another possibility would be to go to ‘Dimension Films’ which is known for horror films such as ‘Scream’, ‘Halloween’ and ‘The Hills Have Eyes’. ‘Dimension Films’ specialise in the specific genre of horror/thriller and could contribute greatly to helping the film become a success with their knowledge from distributing the previous films.

‘Working Title’ is another British Media Institution which would be a possibility to distribute our film. ‘Working Title’ is a well known and experienced distributor and have produced an array of successful films such as ‘Billy Elliot’ and ‘Shaun Of The Dead’

‘Working Title’s’ previous experience would be reassuring and as they are a well known institution with many Mainstream film successes they would be a positive company to use.

In what way does your Media Production use, develop or challenge forms and conventions of real media products?

In what way does your Media Production use, develop or challenge forms and conventions of real media products?

As a group we felt it was essential to research existing films relating to the horror, thriller, and scary movie genre. This would spark some inspiration and also enable us to step away from the cliché thriller scenes. Certain films that caught our attention were ‘Saw’, ‘Hostel’, ‘Them’, ‘The Grudge’, however the three films which we focused mostly on and felt captured the horror ambience perfectly were ‘Psycho’, ‘What Lies Beneath’ and ‘Creep’. We used the internet site ‘YouTube’ to watch clips of the films, ‘the making of’ the films and the film trailers so see how suspense is created in a short space of time. Looking back now to this stage I feel that the films we researched were defiantly the correct ones as ‘Fixation’ the film that we created has incorporated many themes from these particular three. We then in dept studied how the mise en scene, cinematography, editing and sound in the three films captured the perfect ambience and atmosphere. By studying the textual analysis we developed a fantastic setting and script for our film.

The film that inspired our setting was ‘What Lies Beneath’. We felt it was important through the setting to create something that is visually exciting as well as misleading the audience into a false sense of security. ‘What Lies Beneath’ is a film directed by Robert Zemeckis and it contains a number of bathroom scenes in a normal looking home, we looked in detail at how the cinematography and mise en scene was vital to the bathroom scenes as the setting is not horrifying but the way the camera is directed and the mise en scene that the director created made spine tingling dramatic suspense. The setting for ‘Fixation’ is my house which is a basic town house in Berkhamsted. The bathroom is an average bathroom which you would find in any household, a clip from ‘What Lies Beneath’ was the inspiration for our setting, and we created a similar scene in our film. In ‘What Lies Beneath’ they use extreme close ups of body parts such as hands, and feet, this creates a suspense of an unknown victim which is what we created in our short film.

‘Creep’ directed by Christopher Smith was the film that inspired us to have the film from the murderer’s perspective as well as from the victim’s. We watched the trailer for creep on ‘YouTube’ and the cinematography from the murderer’s perspective was unstable and shaky, this created an unnerving atmosphere for the audience and when the murderer was walking or running you could hear loud footsteps and heavy breathing, we decided that in our film the cinematography from the murderer’s perspective would be as if we the audience were looking through his eyes. A prime example of this is when our murder is walking up the stairs.

Another idea we got from ‘Creep’ is quick and swift cuts, reaction shots and flashing images. This creates a sense of tension and unsettling chaos.

Finally ‘Psycho’ the classic horror film directed by Alfred Hitchcock gave us a brilliant insight into how to create a legendary scene. The bathroom scene in ‘Psycho’ is a scene which is famous worldwide and will forever be known from generation to generation. ‘Psycho’ is filmed in black and white which is due to the era in which it was mad, however we felt that the use of black and white film created an art house non corporate film feel. After capturing all the footage we needed we played around with what should be in black and white, we created a copy of our edited footage and put it all in black and white and compared the copy with the colour version, we felt that when all in black and white we lost some of the creative mise en scene which we worked so hard to create, but the black and white version did have a vintage spooky feel to it which I personally did not want to lose.

So we decided to create a compromise which I feel is the best decision we collectively made as a group, we kept the colour footage for the victims perspective which would then morph into black and white scenes from the murderer’s perspective. This not only created a visual contrast to the murderer and his victims, but it shows how to the murderer everything is black and white, life and death is in black and white. It also develops a clever link to the name of the film, the murderer has a ‘Fixation’ which is black and white to him, but to his victims is a lot more complex.

My Foundation Portfolio Evaluation

My Foundation Portfolio Evaluation

As an introduction to creating films, our class was given the instruction to capture and edit correctly a person walking to a door, having a close up of the door opening then the person entering into another room which would then lead onto a conversation between two people then to have a person walk out of the room, this was our preliminary task and it gave us all a sense of confidence which we needed to be able to create our two minute film.

The class were then put into groups; we were instructed to create a two minute film of a genre of our choice.

I was in a group with Georgia Entrican (1234mai.blogspot.com) (mediathriller.blogspot.com), Tom Arch (tomsmediathoughts.blogspot.com), and Danielle Gisbourne (dannigisbounre.blogspot.com) and my own blog is (hellogracesmedia.blogspot.com)

Our group name is ‘Creative Film Productions’ we on this name as it sounds professional and it incorporates the idea of creating films which gives it an organic and unique company rather than a big corporation. The genre of our films was allowed to be anything but previously in class we had been discussing thrillers and everyone from our class decided to create thriller films, our group felt that the thriller genre would be both exciting and enable us to us a huge amount of imagination as the genre has such a huge scope. We wanted to have a chilling ambience which would create suspense for the audience.

Thrillers

Whilst edititng our Media film we brought some new ideas to the table, something i personally felt strongly about was making the film look more like an Arthouse film than a big Blockbuster, and a way of doing this would have been to put the film in black and white, by doing this the film would look more creative, but we collectivly saw that some of the mise en scene that we has specifically created such as the use of red nail vanish on the victim's hand, this dramatic look was lost and therefore the feeling of horror and anticipation in the whole movie was lost.
However as i am a stubborn person i did not want to give up on the idea of using black and white so we disscussed turning it into black and white with some areas where there is a a great deal of fantastic mise en scene still in colour. An example of this is the close up of the victims hand in the bath. the red nails are a huge feature and the viewers eye is quickly drawn to them. This is when we decided that it would be a good idea to have the murderer's perspective in black and white, beaucause his fixation is as clear as black and white, just to kill, and then the victims perspective can be in colour enabling us to keep some fabulous colourful shots and still keeping that edgy arthouse movie feel.

Thrillers

We found it hard deciding on a name for our film that explained the film but made sense as well.
To start with we played around with words in Latin and different languages to see if anything creative and unusual came up, we quickly realised that that was a silly idea as our film was set in England and there was no foreign connection.

AX TO GRIND was the popular choice as we had imagined the killer with an axe and it also would suggest the man has a constant and relentless vendetta.

However, once we began filming and editing our film, we grew to hate AX TO GRIND and changed it to
FIXATION


DVD SYNOPSIS of FIXATION.

London. Darkness. Women are unsafe.Because something is watching. Something is waiting. Something unknown, unhinged and unrelenting. A man with a fixation. A fixation to kill!As newspaper reported Rachel Gellor (Kate Winslet) investigates a series of brutal murders of women in London, little did she know that she was next on the murderers list.