The Lessons

So we are learning about the Medias relationship with the audience, it is complicated. Many people feel that the media is a bad influence on us as humans and that it is corrupting our minds. whether i feel if this is true or not is yet to be discovered.

The media want to...

• Inform their audience.
• To sell to their audience. (Advertising)
• To influence the audience. (Magazines, Papers)
• To entertain.
• To interact with them. (Websites, Blogs, Podcasts)

TWO OPINIONS OR AUDIENCE MODELS...

1. The Hypodermic Model. The audience are passive victims (injected or fed media, corrupted and de-sensitivitised by sex and violence)
2. The Active Audience (the decide how and when media is used, they make choices about what we like and dont like)

A TV programme or newspaper article can influence the reader by offering a postion or point of view such as Charity Adverts.

We have learnt:

Representation, where we take reality, the form our own perception of reality, which finally gives us how we choose to present it.

Plot, a sequence of events told in a story.

Narrative, how the story is told.

Verisimilitude, trying to create a plausible representation.